【文章提供／大師輕鬆讀】
人人都想增加營收，但我們的分析結果發現，營收有所成長的公司，大多不是那些追逐熱門市場的企業，反而是憑藉自己原本就擅長的項目，專注建立可重複商業模式的公司。可重複性 ── 反覆從事已經見效的事 ── 是成長的真正關鍵，因為複雜化已讓許多公司因此喘不過氣來。
Everyone wants to grow their revenues and yet when the results are analyzed, the companies which end up achieving growth don’t generally chase hot markets. Instead, they focus on building a repeatable business model which takes advantage of what they already do well. Repeatability -- repeating what is already working -- is the real key to growth because it avoids the strangulation by complexity which strikes many organizations.
追求成長最好的辦法，不是開發新的案子，而是幫自己打造「高度可重複商業模式」。
The best way to grow is to not to look for new projects to pursue. Instead, build your own Great Repeatable Business Model.
【關鍵思惟】
「我們的資料顯示，簡單、專注，以及精通不斷改變的藝術，幾乎每次都勝過大幅度的策略改變以及不斷的重頭來過。複雜與中斷是成長最致命的『隱形殺手』，甚至還會帶來『大起大落』的循環，終至傷害企業的核心業務。我們的研究發現，成功之道與挑選市場無關，而在於公司的基本架構（一個比較能夠掌控的變數），而且也跟掌握不斷改進與適應新情勢的能力有關 ── 讓組織內部愈來愈具學習力與競爭優勢。」
「未來擁有『高度可重複商業模式』的公司，很可能會有 3 倍的優勢。相較於競爭者，那些公司的擊球速度更快，也會成為合作夥伴更好的隊友，而這樣的工作環境對員工來說，也會是更充滿動力和價值感的地方 ── 這可能是最重要的收獲。不管是要投資財富還是投資自己的職業生涯，這樣的公司都是比較好的選擇。今年、明年、大後年都一樣。」
── 克里斯．祖克與詹姆士．艾倫
【Key Thoughts】
“Our data shows that simplicity, focus, and mastering the art of continuous change nearly always trump strategies of radical change or constant reinvention. The complexity and disruption that result are the great “silent killers” of growth and can even lead to “binge and purge” cycles that ultimately weaken the core of businesses. We find in our research that enduring success is not about the choice of market, but about the essential design of a company (a much more controllable variable) and about harnessing the power of continuous improvement and adaptation — driving learning and competitive advantage deeper and deeper into the fabric of a business.”
“It is just possible that Great Repeatable Model companies of the future will turn a triple play of advantages. They will be faster to the ball relative to competitors. They will be a better teammate for their ecosystem partners. And they will be a more motivating and rewarding place to work for their employees — perhaps the most important benefit of all. They are simply better places in which to invest to build wealth or to build a career. Year after year after year.”
-- Chris Zook and James Allen
【完整內容請見《大師輕鬆讀》No.445】
轉貼來源：UDN新聞網
留言列表
